May 25th, 2010 | 
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Product Description
The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site’s search engine rankings and doubling their site’s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four … More >>
Posted in Seo Services | 
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Stephen’s book is a great resource for those of us who aren’t expert web geeks. The step-by-step process can be implemented by most business people that have some computing and internet experience. It is also a good read if you are hiring someone to do SEO for a site so you are informed and can ask good questions of a consultant. Good work!
Rating: 5 / 5
I have always been skeptical of SEO materials, and have also been intimated by the process, assuming it was a difficult and mysterious process only a chosen few could understand. I was seriously shocked at this book because of how easy it was to read and understand. I am not a programmer, but I do have an ecommerce web site that was not showing up well organically in search results. I followed this book’s 15-step process and now my site is showing up on page 1 for my main keyword, and page 2 for my secondary keyword. To get through the 15 steps does take some time and thought; I probably spent about 5 hours of time, but I am sure that time gets cut down as you optimize more and more pages. It takes several weeks after optimizing your page for your organic position to change, but be patient, it will happen if you follow the steps! If you are looking for an SEO tool that WORKS and can be easily understood and followed, THIS IS THE BOOK YOU WANT!!
Rating: 5 / 5
I used this book to promote my website, my organic ratings on Google have increased quite a bit since using this small business owner’s handbook to search engine optimization! Basically, I highly recommend getting this book!
Rating: 5 / 5
For the small business owner who is looking for a clear and simple guide to implementing a range of SEO techniques or who simply wants to understand SEO concepts before engaging an SEO professional this book is ideal. The author clearly identifies SEO concepts, identifying some simple free SEO tools, and then moves through a step by step process for carrying out your own SEO. There is some coding involved (as you would expect) but the reader is not overwhelmed with jargon and the processes are clear enough for even the novice.
The book includes an extensive glossary and FAQ for reference, again very helpful for those with limited knowledge. However don’t expect this to be the only SEO book you buy though. It is not a complete guide to everything SEO, nor does it need to be (nor would I expect that one exists!). There’s plenty of SEO books out there but for the small business owner or anyone looking for some simple, practical and relatively easy techniques for carrying out their own SEO this is the book to get started with.
Rating: 5 / 5
Stephen Woessner’s book was easy to read and use because he employs step-by-step instructions. The most challenging aspect of implementing his advice to find two key words to plant on main web pages is that it’s extremely difficult to find the words that meet his criteria! I’ve spent many hours searching and devising new combinations of words to find the ones that are searched but will not put my site up against literally millions of others! Unfortunately, I have not gotten the hang of it and am not sure I will. It may simply be that the kind of work I do, public relations and writing, is extremely common across the globe so there is inherently a lot of competition. I am still going to follow his advice and see if my web traffic and conversion rates do indeed improve. I haven’t completed the process yet. Woessner makes a convincing case for his recommenations and I am glad I bought his book.
Rating: 4 / 5