Product Description
A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to’s for pla… More >>

This book is truly great. It’s like having an SEO expert showing you in very simple, step-by-step instructions, how to get your website or blog ranked #1 on Google and for Bing. When I launched my website, I was very frustrated to find that it wasn’t listed anywhere on the search engines.
After about 3 months, I was finally on page 3 of Google but has no traffic. So I was looking for an SEO book and found this one. When I was at the book store, there were a couple of others books on SEO but they seemed as though they were way too technical.
The book is separated into two parts. The first is about on-page step-by-step optimization techniques. The book tells you what you need to do on your website to achieve the highly coveted superior rankings. The second part, which focuses on off-page optimization reveals some great techniques for publishing your website across the Internet and generating in-bound links to your site in less than a week. The white hat way and tells you to stay away from black hat ways.
Rating: 5 / 5
I was looking for an SEO book that was easy to follow and would give me all of the information and directions I would need to help my website become more successful and this book did the job. Instructions were clear, precise and easy to follow. With the help of this book my website has increased the amount of people visiting it which as we all know is always beneficial. I highly recommend; this SEO book.
Rating: 5 / 5
This is a very good full of valuable information about search engine optimization. This is not a beginner’s book to SEO, it assumes basic knowledge. It is not on the other hand heavily technical. It does not give a formula for setting up a website to maximize its SEO potential. Websites are unique and require different strategies to maximize their SEO and this book explains it.
You will find lots of examples and techniques used in various ways that would increase the ranking within search engines. It also discusses, and gives examples of so-called tricks that have been used in the past to increase rankings. It does points out the danger of using such tricks in the present environment.
There is plenty of information for the web developers and webmasters to consider when developing for a site. Such as the drawbacks of using Flash or Silverlight in regards to SEO. The importance of naming conventions for such things as images. The book discusses site hierarchy as it applies to search engine optimization. Linking, the dos and don’ts. What works, what works best.
The book is an easy read, and although it requires some technical knowledge, almost anyone with a basic level of understanding should have no problem. If someone wants to be an SEO expert, they might feel the need to read this book will are cover to cover. For others it would make a good reference book or something to be skimmed through picking out the information that may apply to the work they’re doing.
Rating: 5 / 5
I am one of the network administrator for REI. Don’t beleive me? Email me at: [...]. There is a reason why Sean Odom’s book is a bestseller. He started the SEO industry and he knows how to keep a website in the top position. We have over 30 keyword we need to have come up on the first page on Google and Bing for search terms such as “camping gear”, “mountain gear” and much more. I have bought the SEO books he writes since 2008 and every year he is right on what needs to be done to keep a website on the front pages. Sean Odom is the best at what he does! Every year the algorithms the search engines use change and if you don’t have the latest information you are lost. Take it from me, a person who not only reads the authors books but sees his results every day. In the past 2 years that [...] has done our website it has never left the first page of Google for any of our search terms. There is a reason. He knows his stuff.
UPDATE:
Amazon apparently will not let me leave my email address so you can get it from my Hash at: [...] or my blog at: [...]
Rating: 5 / 5
I am a website owner that is so short of time, in a budget crunch and not much time. I have known that I needed to do something about Search Engine optimization for some time, but hiring an SEO firm is just too expensive. I must say, the author of this book makes it an easy read which is a pleasure is good for me. He plugs what he does from time to time but you can’t blame him. He knows what he is talking about and alot of theis stuff is over peoples heads and they need to know where to go and get help. Based on what I learned in this book I really feel confident to do my own SEO work. I feel that I know how to check when things change on the different search engine and how to judge my competition. I highly recommend this book to anyone who has an SEO need.
Rating: 5 / 5